Search engine optimization (SEO) makes a website appear whenever people search for something. Local SEO, however, focuses on targeting people in specific areas. Local SEO is the key to business success in the digital world, so you can’t afford to overlook it.
A local SEO strategy is a great way to maximize profits if you run a physical business. While it can seem confusing, we’ve covered you with all the information you need to know.
Here are four crucial local SEO tips!
1. Include Business Location Info
Creating a local SEO strategy includes local information to ensure search engines associate your site with certain areas. When putting together a website, you’ll want to have your business’s address and the places it operates.
Doing this will help customers figure out where you’re located, but search engines will also display your site to customers in that area. For instance, suppose you have a cleaning business in Fort Myers, FL; people in Fort Myers will see your site when searching for cleaning services.
2. Use Local Keywords
Aside from including your business’s location, it would help if you used local keywords throughout your site. Every local SEO plan should consist of keywords related to a business’s location and services.
When you learn how to do keyword research, you can choose the best keywords to make your site appear before other companies’.
You’ll need to focus on volume and difficulty, but many other metrics exist that you can learn about in the link above.
3. Optimize for Mobile Devices
Today, many people use their phones for most of their internet browsing. Because of this, it’s imperative to have a site that functions properly on all mobile devices.
Optimizing a site for mobile use can be tricky, but you can use a variety of menus to make navigation simple for users. Search engines can determine whether your site’s layout is suitable based on how many pages visitors interact with. Search engines will recommend your site to more people if you have a decent design.
4. Make Pages for Products and Services
The last search engine optimization tip we’ll go over involves making pages for products and services. Instead of relying on a single landing page to outline everything you offer, create pages for each product and service so visitors can learn more about them.
Keep in mind that this will encourage visitors to interact with more pages on your site, resulting in a significant SEO boost.
Start Using These Local SEO Tips
After reading all this info, you no longer need to ask, “What is local SEO?” Now that you have these local SEO tips, we encourage you to start thinking about ways you can improve your website.
Consider updating it with some basic information, such as your business location. You can reference the other tips when putting together your local SEO plan.
For more search engine optimization advice, check out our other articles!