Ninety-three percent of online experiences start by searching keywords on a search engine. Businesses should use keywords that match these searches to increase website traffic. Unfortunately, most companies mess up keyword research and use irrelevant keywords. These businesses struggle with a high website bounce rate and low conversion rate.
Here are four common keyword research mistakes and how to avoid them.
1. Skipping Keyword Research
Keyword research is challenging and time-consuming, so businesses skip it. These businesses use random keywords and hope they’ll work. This strategy is bound to fail, and these companies struggle with low web ranking and traffic.
To avoid this pitfall, learn how to do keyword research for SEO. The idea is to know about different keywords and how each works. Also, search for beginner-friendly keyword research tools.
2. Ignoring Long-Tail Keywords
Short keywords have been found to have a high search volume, so it’s logical to focus solely on them. The problem is that all other businesses in your industry are using the exact short-tail keywords. The high keyword competition will make it hard to generate high-ranking content.
The solution to this challenge is to add long-tail keywords to your content. These keywords narrow down potential customers’ searches and improve your site’s ranking.
3. Forgetting to Check Keyword Difficulty Index
Most people only check the search volume and ignore the keyword difficulty index when doing keyword research. They assume that a keyword with high search volume will rank well despite having an increased difficulty index. Unfortunately, the keyword difficulty index directly impacts the content ranking.
Content with difficult keywords has low online visibility. To overcome this challenge check both search volume and difficulty when picking keywords for blogs.
4. Using the Same Keywords Repeatedly
After finding a keyword with the right search volume and difficulty index, it’s tempting to use it repeatedly. You assume you’ll get a high website ranking by using this keyword more times. The problem is that people keep changing their search queries, so keywords that work today might be irrelevant tomorrow.
Keyword research statistics show that 16% to 20% of daily Google searches are queries never raised before. To attract this traffic, you must keep finding new keywords for blogs. You want to use keywords that match the current searches and trends.
Therefore, understand that keyword research is not a one-off project; instead is continuous.
Pump up Your SEO by Avoiding Common Keyword Research Mistakes
To boost your SEO ROI, you need to refine the keyword research strategy. Learn how to carry out keyword research and the best tools to use. Start by learning the above common keyword research mistakes and how to avoid them.
Also, add long-tail keywords to your content to stand out against the competition. Finally, always check the keyword difficulty index to find easy-to-rank keywords.
For more valuable tips and advice in various fields, check out our other blog posts.