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4 Tools to Help You Grow Your Fashion eCommerce Business

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Online shopping isn’t the future; it’s the present. We live in a world where we can buy almost anything with the click of a button and it’s projected that eCommerce will account for more than $6.5 trillion in sales by 2023. With almost any type of business, the biggest chance for success lies in eCommerce.

This is especially true for the fashion industry. A majority of online stores cater to people who are looking for fashion items, and all big fashion retailers have an online presence. And if you want your fashion eCommerce store to succeed, you need to use some tools.

CXM platform

Finding an item of clothing or accessory you like online isn’t difficult at all, so online retailers don’t compete on who has better merchandise. Rather, they compete on who can provide a better experience for their customers.

This plays a big role in what brand customers will ultimately choose to buy from. Consequently, more and more retailers understand the importance of a great customer experience (CX). And while there are some things you can do to improve CX yourself, the smartest decision would be to use a tool.

That’s where CXM platforms come in. A customer experience management platform allows you to collect feedback from your customers at every step of their journey and improve their experience. Customer experience software by NICE is also a great solution for your company.

With the help of this platform, you can optimize the customer journey by identifying all of the issues they’re facing and solving them in an efficient way.

This elaborated view of the customer journey, and how your customers behave across touchpoints help you understand customers better than ever before. And in turn, you’ll be able to increase retention and loyalty and also gain a considerable competitive advantage.

Since a CXM platform helps you gather and analyze a plethora of actionable data, you can track the success of your efforts and have an insight into customer engagement. All of this will have an amazing effect on the customer experience.

Clothing inventory tool

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For a retail business to be successful, it can’t rely on manual processes. When you take the variety and volume of apparel products you have in stock, as well as your overall operations, you can see how keeping track of inventory the old-fashioned way simply isn’t sustainable.

This is why getting a clothing inventory tool needs to be a top priority of any fashion eCommerce business. It will help you take care of one of the most complex processes you have to deal with while also saving you money in the long run.

A poorly managed inventory can cost your business a considerable amount of money because it can lead to a loss of sales as well as an excess in supplies. By using clothing inventory software, you’ll save yourself the headache and the hard work.

Social media management tool

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If you think you can run a successful online business without a social media presence, you’re mistaken. With over 53% of the world’s population on social media, it’s not surprising at all that a lot of people, especially younger generations, find brands they love through social media.

However, it takes a lot of work and determination to run a successful social media marketing campaign. You need to be active on multiple platforms, create amazing content, post regularly, engage with your followers, and keep track of reviews. And that’s just the basics.

If you want to make the time-consuming task of running multiple social media platforms much easier, you should look into getting a social media management tool.

This type of software will help you automate most of the harder parts of a social media marketing strategy and organize your content. Of course, you won’t be able to run the entire campaign without doing any work, but it will be of great help.

Email marketing tool

A lot of people consider email to be old-school marketing and you might be wondering whether email marketing is still relevant in 2022. The short answer to this question is that not only is it relevant, but it’s also one of the most used marketing tactics in businesses of all sizes and niches.

Email is an extremely powerful channel that provides you with great ROI and a lot of businesses use it to successfully communicate with their customers and prospects. But if you want to create an email marketing campaign that will provide you with value and good results, you need to automate it.

Email marketing tools are widely used by eCommerce businesses because they can help you create a highly personalized campaign and send emails at scale.

You can use this tool to let customers know about your products, inform them about sales, send coupons, remind customers about their abandoned carts, and much more. You can also use it to send out email newsletters that will always keep your customers in the loop.

Conclusion

Brick-and-mortar stores are slowly dying out and it won’t be long until everyone is buying online. The eCommerce business is booming and getting bigger every year.

On the one hand, this means that online businesses have a great chance of being profitable, but on the other, they have to deal with a lot of competitors. If you use tools to help you grow, you will have a much better chance of finding success.