Instagram can be a powerful marketing tool to use. With just an hour or two of work put in weekly, you can grow your reach even for free. But the competition on Instagram is fierce, so you may want to know what you’re doing and know how to make a cover photo for any social media platform. That’s why I wrote these 8 tips to try and help you grow your Instagram profile.
Know Your Audience
The first thing you should do when planning your Instagram content is trying to understand your target audience. It’s almost impossible to make something that everyone will like, so you have to tailor your content to the audience you want to engage with.
Follow Your Analytics
If you’ve been using Instagram for some time now, you should have some solid analytics available for you. Instagram offers a great platform to keep track of your statistics, but you can opt for a more premium software too if you’re willing to pay. Following your analytics will enable you to know the best time for you to post, and also you’ll get to know what kind of audience you’re reaching.
Be Active and Schedule Your Posts
You should try to have a new post up every few days, try not to be annoying, but also try not to be inactive. I must admit, it can be a bit hard to balance the number of posts, but it’s worth it in the end. Posting more often will help you reach a bigger audience. You can schedule your posts in advance, so you prepare a few and you don’t have to worry for some time. Using scheduling together with the data you got from your analytics, you can post at the best times.
Don’t Make Boring Content
This one can be hard, especially if you’re not the creative kind. Your audience won’t be willing to engage if all you do is post some basic, boring posts. Try to bring in some creativity in your content. Make content that the audience will want to engage with. You can see what’s popular and try to incorporate it into your content. Maybe make some memes, and use popular sounds and quotes that people will relate to. The internet is full of inspiration.
Don’t Forget About Reels and Stories
Instagram isn’t just about pictures anymore, reels and stories have become a huge part of Instagram. Reels allow you to have more engaging and lengthy content, and also give you more of a chance to randomly appear on someone’s feed. Make sure to learn how to make reels that will keep the viewer’s attention.
Instagram stories are a great way to constantly engage with your audience. You can regularly post stories a few times a day without seeming too annoying. Stories can help you become more relatable to your audience because they could get to know you better through them.
Collaborate With Influencers
Another big thing on Instagram is collaborating with influencers. This is a popular way to promote your account by, basically, paying someone more popular to do it for you. If you find the right fit, this could boost your engagement to a whole new level.
Have a Nice-Looking Profile
All of the previous tips are supposed to lead your audience to your profile, but what then? If your profile aesthetics is all over the place, they may just leave. Especially if your description barely makes any sense. Try to keep it professional and clean. Both your feed and your description.
Don’t forget hashtags! Hashtags are a simple thing to use, but they can grow your engagement by a lot if you use them correctly. Try to have a few hashtags on every post, but try not to overdo it.