Did you know that businesses that use content marketing see 30% higher growth rates than businesses that don’t? This is a business opportunity you can’t afford to miss out on.
From blogging to video marketing to podcasting, implementing different types of content is crucial to your business succeeding. A content marketing strategy is a must if you want to survive and thrive in these tough economic times.
If you’re a small business owner interested in boosting your revenue, as you should be, here are some benefits and tips for deploying a content marketing strategy.
Understanding Content Marketing
Perhaps you are asking yourself, “What is content marketing?” Simply put, it is a means of reaching customers through different forms of media. Blogs, podcasts, YouTube videos, and the like are different types of content business owners can use to engage potential consumers.
Effective content marketing is deployed in different stages. Those stages are as follows:
1. Awareness Stage
In this stage, you focus on your audience’s pain points and challenges. Educational or how-to advice works better in this stage than trying to sell them something. Blogs, newsletters, and videos are the best content to use in this stage.
2. Consideration Stage
In this stage, you can present the features of your good or service, explaining how they solve a customer’s problem. Case studies, how-to content, and worksheets work best at this point.
3. Closing Stage
As the name suggests, this is the point where you close the deal. Once you’ve got a prospect interested in buying, you want to give them content that sells them and convinces them to invest in your product or service. The most effective content at this stage includes case studies, user-generated content, buyer’s guides, product videos, research reports, testimonials, etc.
Benefits of a Content Marketing Strategy
Effective content marketing has the potential to do wonders for your business. This is an opportunity to improve your brand awareness affordably. Building an audience takes time, but you become known by more people as you stay committed.
You also have an opportunity to build relationships and trust with potential consumers. If they like your content, they will consume more. Trust builds as viewers grow more attached to your content.
Part of that trust comes from establishing yourself as an authority on the good or service you sell. With compelling and well-researched content, you prove to your viewers that you know what you’re talking about.
Other benefits include improved Google rankings, more leads, more referrals, etc. In short, your business can thrive with effective content marketing.
More Marketing Tips
Innovative marketing helps one excel in business ownership, and a strong content marketing strategy will help you succeed. Create a website, hire a team, and start creating compelling content that boosts your sales.
If you’re on the hunt for more marketing tips, you will find plenty of helpful articles on our blog.