Instagram and its various features have opened opportunities for digital marketers to carry out promotional campaigns to a broader audience more efficiently. For one, it’s an accessible and effective way to increase brand exposure without spending a considerable amount of money. However, because the said social media platform is vast, tracking an account’s performance can be challenging.
Fortunately, Instagram viewer applications and other third-party platforms can help marketers navigate the site more manageably. Here are ways to take advantage of a viewer website as a digital marketer.
Track Brand Performance
When promoting a brand on social media platforms, one challenge marketing professionals face is tracking campaign performance. It’s difficult to determine the reception of your intended audience when you can’t see how they interact with a marketing post you made. Additionally, you need to check multiple accounts to see whether they’re real followers and not bots.
If you want to use a tool to track a client’s performance, you can incorporate an Instagram viewer application into your marketing strategy. You can use it to view Instagram stories anonymously to check whether users share and repost your content. Doing so covertly will prevent your audience from feeling pressured about posting. You can monitor a brand’s visibility online without influencing followers from sharing your photos or videos.
Identify Areas For Improvement
If you’re a digital marketer catering to a client who wishes to widen their market reach and promote their brand, using a viewer platform may work. Some companies, especially when they’re just starting, may not be too familiar with the preferences of their target audience. They may offer products or services that won’t satisfy their customers completely. Fortunately, some users are willing to provide their feedback and often share their thoughts on a product or service through their accounts.
Hence, you can use applications like Glassagram may help you gain insight into how customers perceive a brand. You can gather helpful feedback to help your client identify aspects they can improve. This way, they can get the attention of more potential customers on the platform.
Furthermore, viewing other users’ stories will also aid your marketing strategy as you’ll see how your audience responds to your marketing efforts. If you think you need to improve certain aspects to increase visibility, then you can use your audience’s comments as a guide.
For instance, if your posts seem unreadable once a person shares them on their stories, you may need to choose a better font or make the text bigger. These small details can significantly impact an account’s growth on Instagram. Hence, you should pay attention to them.
Monitor Similar Accounts
Implementing various digital marketing strategies can be challenging if you don’t know common trends in your industry. Additionally, your client or company may lose potential customers if your content is uninteresting or ordinary. Thus, you can improve your Instagram practices and ensure you perform well and gain more followers on the network by using a viewer app to monitor other professional accounts.
You can view stories and more from competitors to see what they do that resonates with the public. Checking out similar accounts to the one you’re managing may help you create more effective marketing approaches. Plus, you’ll gain valuable insight into which content they usually share and how often they share it.
In some cases, you may find out about upcoming trends in your industry if you view popular accounts on Instagram too. Doing so will allow you to produce content earlier and push it to your audience before everyone else follows suit.
Find Compatible Influencers
Collaborating with influencers may be an excellent idea to expand a brand’s reach on Instagram.
Some famous personalities on the network have a considerable following who could become potential customers. Yet working with someone simply because they’re well-known without checking whether they fit a brand’s image may not yield your desired results. Hence, it’s best to find compatible influencers who share the same ideals as your managing account.
Using a viewer application on Instagram allows you to view other people’s stories easily. This includes the accounts of public figures who share photos and videos of their stories. If you check out what they usually upload, you’ll have a better idea of whether they fit your brand. You can also see if they know about the products or services you want to promote. Ultimately, you can find more suitable influencers to work with if you evaluate their content thoroughly before reaching out.
Final Thoughts
It can be challenging to utilize Instagram for business if you’re a digital marketer. Nonetheless, using tools like viewer applications can help you make the most out of the platform and make an account flourish and become more visible.
