Instagram is the Number Four most popular social network in the world with millions of active users. This opens unlimited possibilities for those who want to leverage the power of this platform to one’s benefit. On the other hand, the extremely high competitiveness doesn’t make this process simple. Here are some tips you may find useful in terms of growing your Instagram audience.
Optimize Your Profile
Instagram is constantly changing and adjusting its search algorithms to provide users with most relevant results for their search. If you optimize your profile for search based on most popular users’ search requests, you’ll definitely get noticed more.
High Quality Content
When it comes to Instagram, visual content is the king. That’s why you should use only top-quality professional images, videos and other types of graphic content. Importantly, try to use as broad a range of content types as possible to keep your followers agitated and interested in your account. It’s easier said than done, but the ultimate result is worth the effort. To facilitate this process, you can make use of various graphic design apps. For instance, try this instagram post creator from VistaCreate to produce new fabulous designs for your Instagram.
Engage via Follows, Likes, and Comments
Instagram is a community of like-minded people with similar interests, preferences and needs. And as in any other community, two-way communication and interaction means a lot. Don’t just passively wait for other users to follow you – find accounts that are interesting to you, follow them, use comments and likes.
Use Stories Feature
When it comes to Instagram images, you need to have curated, professionally edited and polished ones. The private viewer for Instagram is quite a helpful tool to know about others activities and content while being totally anonymous. However, the Stories feature allows you to provide a totally new experience to your audience: spontaneous, behind-the-scenes insights that will vanish without a trace in 24 hours. And yes, that may not be as polished as your photos, but in such a way you can showcase your true personality.
Promote Your Content on Other Platforms
If you seek to find new ways to grow your Instagram following, you should definitely try cross-promoting your account and content on other social platforms. And the advice is that you start from TikTok and Pinterest. Many marketers have noticed a correlation between these media in terms of increasing the audience.
Instagram Live is an entirely unedited video stream for your followers to join in — meaning your audience can submit comments and questions in real-time.
Use User-Generated Content
There are several reasons why publishing a user-generated content is a brilliant idea. Firstly, it will show your appreciation for existing followers. Secondly, it’s a nice method to generate social proof.
Diversify Your Audience
As your followers increase in number, it can be tricky to understand what content types will resonate with them. All circumstances considered, divide your followers into sub-groups and target your content to various demographics.
Share Your Profile Link on Your Website
Having an Instagram account is already a nice move, but it’s only a beginning. If you have a website or newsletter, you can combine the potential of all these tools. Make sure you include a link to your Instagram on every platform. And you’ll definitely want to start with your website, “About Us” page to be precise.
Use Instagram Reels
If you’re not using Instagram Reels, this means you are missing out on a huge opportunity to get more visible and to attract new followers. Reels is a newest video feature that allows users to record up to 30-second video clips set to music on Instagram. There are so many creative ways you can use this feature to enhance your performance – just try it and find the option that works best for you.
Be More Inclusive
Today, inclusion has become a dominating trend in practically every sphere of our life. First and foremost, having an accessible, inclusive, and diverse Instagram account is just the right thing to do for any conscientious person. However, by doing it you can drive your engagement and empower your Instagram community.
Work with Influencers
Cooperating with influences is a trusted way to reach new audiences. Understandably, you can’t afford working with top level ones in the beginning of your journey. But try micro-influencers instead.
Launch a Game
Another efficient way to increase your following is through creativity. Launch a game or challenge, and if it goes viral, it’s a huge success.
Create a Personal Hashtag
Hashtags really work on Instagram. Using existing popular ones is good enough. But you can create your personal hashtags. They may not be very popular in the beginning, but with time you’ll see the progress.
It may sound like a joke, but when you focus less on the number of followers you have, and put in the spotlight the quality of the content you generate, the number of your audience will be steadily increasing. The trick is that if your content is genuinely interesting, relevant and engaging, your following will be growing naturally without additional stimuli.