How to Come Up with Content Topics for a Blog

Girl with a notebookOver two billion blog posts are published annually, so you must find new ways to reduce the noise.

Maybe you’ve been struggling to come up with ideas and need help. Producing blog post ideas is no easy feat, from finding a topic that adds value while being unique. But with so much advice on the internet, creating an ironclad strategy can feel overwhelming.

Sounds like you? No worries; we’ve got you covered. Here’s how to consistently brainstorm content topics.

Create an Ideas File

An effective trick for making content is creating a blog ideas file. Like with every creative venture, you never know when a great idea will strike, so produce a system to save each golden nugget. Simply write any thoughts, questions, or opinions and use that as a foundation for your next post.

If you’re unsure how to get started, check out this article for more information.

Get Inspired from Others

Anyone struggling to produce blog topics should draw inspiration from others. Spend time trawling through feed readers like Feedly or forums to see what users are asking about. But avoid copying someone else’s blog post; instead, find your angle and build upon it so it’s unique.

Use Google Alerts

Google Alerts is an invaluable tool for content creation. It lets you enter an industry-specific keyword, so you’re notified whenever someone mentions it online. It’s a fantastic way to stay atop trends and publish a blog post in a timely fashion, which is great if it’s on a time-sensitive topic, such as the latest news in finance.

Browse Social Media

Harness the power of social media to generate blog post ideas. Spend time checking what your audience posts about and whether they have questions about your industry. You could even directly engage with your followers by featuring a “Q&A” on your Instagram Story and using those topics as inspiration.

Further, visit Twitter to see what people are talking about and subscribe to industry-specific hashtags to get the latest news.

Update Old Posts

Another great way of creating content topics is by reading old posts. You may have written a basic post that you could expand on and publish again. But make sure you use relevant keywords as it will boost your ranking on search engines.

Share Your Story

Man with a laptopContent creators forget that people want to know more about the human behind the brand.

Because of this, you could use your experience as inspiration for a blog post. For example, discuss what has changed in your industry or what you’ve learned on a recent project. You could also discuss how you’ve overcome the obstacles, as it will prevent readers from making the same mistakes.

Brainstorm Content Topics Today

There are many effective ways to brainstorm content topics, such as creating an ideas file or reworking previous blog posts. You should also get inspiration from social media and use helpful tools like Google Alerts for additional help. Good luck!

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