Do you have a strong SEO strategy in place? Unfortunately, you might not be the only one.
Getting search engine optimization (SEO) right is crucial for businesses. However, the word is spreading. While you may be doing a great job of adopting SEO techniques, your competitors may be improving their SEO.
If you want to be and stay ahead of the competition, you need to know what they do. Here are three reasons you need to do your first SEO competitor analysis today.
1. Find New Keywords to Target
One of the top reasons to do an SEO competitor analysis is to get some insight into what your competitors are doing right when it comes to their content marketing strategies.
With competitive analysis tools, you can quickly identify which pieces of content on your competitors’ sites are ranking the best and getting the most interest from visitors. You can determine what types of content they’re creating, how long the content is, and what topics they cover.
On top of this, you can also examine your competitors’ keywords closely. Doing so can help you discover potential keyword opportunities for your site and blog content. You’ll find many new possibilities for keywords to target.
When you create content around these keywords, you’ll also be competing with your competitors directly and may even take away some of their traffic.
2. Create a Better Backlink Strategy
Another critical reason to do some competitive analysis is that it can help you learn more about your competitors’ backlink profiles. You’ll be able to look at where their backlinks are coming from and how they’re getting their traffic aside from just search engine results.
When you identify these websites, you may find that you can get backlinks on the same sites yourself as part of your link-building strategy.
So, how do we explain what is link building, and why it is essential? Backlinks are a major Google ranking factor. Getting more backlinks from authority sites relevant to your industry can be incredibly helpful for improving rankings.
3. Improve Your Site Experience
Another thing that you can do when analyzing competitors is to check their website design and the overall user experience.
You should carefully check how your competitors are doing with ranking factors such as mobile-friendliness, website speed, and security. It would help if you also considered how easy a competing site is to navigate and whether it’s easy to find the information that a customer would be looking for.
You may find that some competitors’ sites are falling behind compared to your site. This can be good news for your potential rankings as you continue to build content and improve your SEO.
On the other hand, you may find that some competitors are doing much better with web design and UX. In these cases, you’ll want to learn from them and do everything to stay competitive.
Understanding the Benefits of an SEO Competitor Analysis
If you want to improve your digital marketing strategy, make sure that you perform an SEO competitor analysis. By finding out what your competitors are doing online, you can find some great new keyword and backlink opportunities and ways to improve your site experience.
Need more SEO tips? Please read over our blog to discover more helpful useful guides and articles.