Social networks occupy a significant place in the digital, business, but also the world of all of us, in general. Click it, like it, share it – sometimes these actions are so prevalent that it seems that social networks, themselves, are the world we live in. Yet, whether we are advocates or opponents of this world in expansion, we must acknowledge and accept them as one of the strongest and best ways of advertising today. For that reason, today we put special attention to Facebook, and the use of this, indeed, dazzling creation.
Facebook is one of the best ways to use social media to connect with your audience. It has been for quite some time, but we all need new tactics and tricks to attract and be relevant in the eyes of Facebook users.
This giant had 2.895 billion monthly active users at the end of June 2021, so some are your target audience. You just need a terrific way to reach them! And not only get them but pique their interest and make them stay and be not only a visitor but a devoted follower! But the thing is, you are not the only one on this platform. Your rivals are there too, which means you need to fight hard for the people’s attention! And to do so, you need to do things that they are not either doing or capable of doing! The key to standing out amongst others is to be unique, do things outside the box, and, after all, be creative! That’s just the tip of the iceberg; let’s dive into it a bit more.
1. Have a social media management tool
We all need some extra hands to help us manage all the tasks from time to time. But you don’t need real people to help you on social media. You can easily use a tool that will be your number one employer in the social media game! These kinds of tools can be helpful in many ways; some of them will help you understand your audience more, some of them will help you to schedule things to post, and so on. They can also assist you in management, monitoring, getting feedback (which is a well-set indicator of the state of your brand, product, or service), and many other tempting actions.
There are numerous of these little helpers out there with different features, so search for it, dive into the web, and see what can boost up your game!
2. Content with a purpose
Facebook started to prioritize content just as Google did ages ago, and now they are pushing content with a meaning to the audience. The algorithm of this app seeks for content relevant to the user and for the content that will give them what they need, but at the same time will improve the interactions. It’s essential to hunt down such content to stand above competitors on the users’ timelines. Reverse photo lookup is the best way that helps you fetch the ideas for visually appealing and results-oriented content. This type of content will jump way higher in the queue for newsfeed.
So, before posting something, be sure that the things you post have a purpose, meaning to your customers! For example, if it is a product post, make sure that the post contains a technical description of the product. Sharing a cute picture of the office dog can get you some likes, but it won’t go far in the Facebook algorithm. Work smart and aspire to improve, attract and benefit from the mentioned algorithm.
3. Keep it short for engagement
One of the things that can be a little bit tricky is to be short on social media. Even though it is tricky, Davis, Saperstein & Salomon (DSS Law) is doing it great. We know you want to post a full 3-page letter, but that won’t be that good for your engagement! Research has shown that the best post on this social media app is a caption under ten words! Yes, only ten, which can be challenging for quite some reasons. People nowadays have a very short attention span on the internet. Ask yourself, do you like reading huge updates on social media?
There are a few things you can use to engage with your followers in 10 words:
- Ask them questions
- Get straight to the point
- Post pictures
- Add videos
4. Create viral content
One of the things that will take you far in the social media game is viral content. We have seen time and time again how just one silly video or a meme can take a business to some new heights! Especially now on some new apps that the gen z adores(we millennials as well), great short videos can take you far afar in the social media world.
On Facebook, you can use a couple of tricks to make your videos more worthy and more consumable:
- Add captions to your videos
- Chose a great catchy thumbnail
- It should be short, informative but cool
- Do short interviews
- Put a CTA at the end of some of them!
One great thing that you can do, is that it doesn’t need a professional to interact with your audience. And you can do that on Facebook underneath the post in the comment section! That is probably one of the best ways to create a bond with your audience! Likewise, from the comments section, you can get the best feedback on what you work on. In this way, you can even “listen and investigate” the needs of your users and find out where you can make certain improvements.
Interact with all kinds of comments, be polite, professional, happy, and a human being! If you stumble across negative comments, you can reply but be very short and invite the person to send you an email or a DM where you can sort things out without the public eye! Also, worth knowing is not to get involved in a conversation in the comments. Just reply once, and that’s it; you never know where the conversation can go!
In addition to all mentioned, interaction also includes providing your customers with an invoice for your product or service.
In the end, Facebook is an excellent way of reaching your target audience when you know the tricks to do so! Create your social world according to your criteria and be proud of the results. It is essential always to be fresh, innovative, and out of the box – people dig that a lot! Be visible on Facebook just like the homeowners are visible and findable on Intelius!