Keeping up with users across both web and mobile platforms requires more than just basic analytics—today’s apps need unified, cross-platform tracking tools that can stitch together a user’s journey whether they’re tapping through a native mobile experience or clicking around on a desktop browser. If your product serves users through a combination of websites and native mobile apps, you probably understand the headache of trying to analyze behavior holistically.
TLDR: Apps that function both on web browsers and as native mobile apps need analytics tools that can handle cross-platform data cohesively. The best tools offer real-time tracking, user-centric funnel analysis, event tracking, and data visualization that span multiple environments. This article explores the top 7 analytics platforms that do exactly that. Whether you’re a startup founder or a product analyst at an enterprise, these tools can help you make smarter data-driven decisions across platforms.
Why Cross-Platform Analytics Matters
A user might land on your website from a Google search on a desktop, sign up for an account, and then later use your mobile app to continue their journey. Without a cross-platform analytics strategy, these actions are seen as disjointed sessions from different users. That’s a nightmare for product teams, marketers, and business analysts trying to understand the user lifecycle.
Cross-platform analytics connects the dots, helping teams:
- Understand full user journeys across devices
- Track conversions, churn, and retention more accurately
- Identify which platforms drive more engagement
- Make better product and marketing decisions based on unified data
Top 7 Tools for Web + Mobile + Cross-Platform Analytics
Here’s our curated list of the best tools available today that are designed to work harmoniously across both web and mobile environments.
1. Mixpanel
Best for: In-depth product usage analysis
Mixpanel shines when it comes to behavioral analytics. It gives developers and product teams the power to analyze how users interact with apps across platforms. Key features include:
- Advanced funnel and cohort analysis
- Cross-device identity management
- Real-time event tracking
- Powerful visual dashboards with custom reports
You can track every click, swipe, and screen across both mobile and web environments with minimal overhead. Its robust identity merging capabilities make it a standout for cross-platform use cases.
2. Amplitude
Best for: Large-scale product analytics with predictive insights
Amplitude positions itself as a product intelligence platform and does a great job at offering full visibility into user journeys across platforms. It helps you:
- Connect user behavior across devices and channels
- Perform sophisticated retention and conversion analysis
- Leverage machine learning for predictive analytics
- Integrate with dozens of other SaaS tools
Amplitude also supports identity resolution for combining sessions from the same user across multiple platforms, providing deeper insights into cross-platform behavior.
3. Firebase Analytics (Google Analytics for Firebase)
Best for: Mobile-first teams looking to integrate with the Google ecosystem
Google Analytics for Firebase integrates well with Android and iOS platforms. Combined with Google Analytics 4 (GA4), it offers a comprehensive analytics suite for hybrid app setups. You’ll benefit from:
- Seamless integration with other Firebase tools (Crashlytics, Remote Config, etc.)
- Automatic event tracking for common behaviors
- Custom event and user property tracking
- Cross-platform user funnel monitoring
Because GA4 now also supports web tracking, Firebase Analytics is a top choice for teams already invested in Google’s cloud environment and app development tools.
4. Adobe Analytics
Best for: Enterprises needing customizable, high-end analytics
Part of Adobe Experience Cloud, Adobe Analytics delivers a highly customizable analytics stack, even for the most complex enterprise-grade apps. Here’s what makes it powerful:
- Cross-channel data stitching
- Robust segmentation and real-time dashboards
- AI-powered insights through Adobe Sensei
- Support for both web and mobile app data collection
It has a steeper learning curve and pricing structure, but if you need deep customization and multi-source integration, Adobe Analytics is worth considering.
5. Segment (by Twilio)
Best for: Centralizing your analytics stack across web and mobile
Segment isn’t an analytics tool in itself—it’s a customer data platform (CDP) that enables you to collect, standardize, and route data from your web and mobile apps to various analytics services, including Mixpanel, Amplitude, and even internal data warehouses.
It’s ideal for teams that:
- Want full control over their analytics toolchain
- Need reliable identity resolution across platforms
- Require clean, consistent event data across services
Segment also provides Personas for building unified user profiles and triggering personalized campaigns. If you feel like your analytics data is fractured or messy, Segment can help bring order to the chaos.
6. Snowplow
Best for: Engineering teams building a custom analytics pipeline
Snowplow is a powerful open-source analytics tracker that gives you full ownership over your data. Unlike SaaS tools, this one requires more setup and engineering overhead but offers complete flexibility. Features include:
- Custom event tracking across web, mobile, and server-side
- Real-time data processing through stream pipelines
- Data warehousing integrations (e.g., Redshift, BigQuery, Snowflake)
- Supports GDPR compliance from the ground up
If you’re handling sensitive data or want more than black-box analytics, Snowplow gives you unmatched transparency and control.
7. PostHog
Best for: Open-source teams or privacy-first product analytics
PostHog offers full product analytics and session recording with a unique focus on privacy and self-hosting. It’s perfect for teams that:
- Need session recording and visual behavior replay
- Want to self-host their data
- Have both web and mobile interfaces
- Value transparency and open-source ecosystems
PostHog supports React Native and web integrations and includes features like feature flagging, A/B testing, and heatmaps—all crucial for modern product teams.
How to Choose the Right Cross-Platform Analytics Tool
The best tool for your team depends on the complexity of your app, the depth of insight you need, the technical capabilities of your team, and your data privacy requirements. Consider asking yourself:
- Does the tool offer meaningful insights across both web and mobile devices?
- How easy is it to integrate with our tech stack?
- Do we need a plug-and-play solution or a customizable analytics pipeline?
- What’s our budget, and what’s the total cost of ownership?
- How important is data privacy, self-hosting, or GDPR compliance?
Each tool on this list has strengths. Mixpanel and Amplitude are ideal for fast-growing product teams wanting deep usage insights. Firebase is great for mobile-centric apps. For enterprise needs, Adobe offers powerful customization. Segment simplifies routing and identity management. Snowplow and PostHog are top-tier tools for developers wanting full data ownership.
Conclusion
The days of treating web and mobile analytics as separate silos are long gone. Today’s users expect seamless cross-platform experiences, and your analytics should reflect that. By selecting the right analytics tool, you’ll gain a 360-degree view of user behavior, unlock performance improvements, and drive better product decisions. Whether you’re scaling a SaaS product, launching a new mobile app, or optimizing an omnichannel experience, a solid cross-platform analytics strategy is your competitive edge.
