In today’s digital age, businesses are constantly searching for ways to simplify complex ideas and communicate them more effectively with their audience. One of the most powerful tools for achieving this is the explainer video—a short, engaging video that explains a product, service, or concept in a compelling way. However, creating an effective explainer video requires expertise in storytelling, animation, voiceover, and video production. For that reason, choosing the right explainer video production company is a critical decision for any business.
Understanding the Value of Explainer Videos
Explainer videos do more than just explain—they engage, educate, and convert. Whether it’s increasing conversion rates on landing pages, simplifying a product demo, or boosting social media engagement, an explainer video has the potential to provide high ROI.
But not all explainer video production companies are created equal. A well-produced video can elevate your brand, while a poorly executed one can damage your credibility. That’s why it’s crucial to make an informed decision when selecting the right team to bring your vision to life.
Top Factors to Consider When Choosing an Explainer Video Production Company
1. Portfolio and Experience
Always start by reviewing a company’s portfolio. This gives insight into the quality, style, and variety of videos they produce. Look for consistency in animation, storytelling, and visual presentation.
It’s also wise to consider how long the company has been in the industry. Experience usually translates into technical mastery and an understanding of how to approach different types of businesses and industries.
2. Animation and Visual Style
The visual style of your explainer video should align with your brand identity. Whether you’re looking for whiteboard animation, 2D motion graphics, 3D animation, or live-action, choose a provider that specializes in the particular style you need.
Some companies offer completely custom artwork, while others rely on templates. For a truly unique video that communicates your message effectively, custom illustration often provides better results.
3. Scriptwriting Capabilities
A compelling explainer video starts with a powerful script. Be sure the production company offers scriptwriting services with a focus on clarity, engagement, and persuasion. The script should tell a story that is not only easy to understand but also emotionally resonates with the viewer.
4. Project Timeline
Ask about the expected timeline for project completion. A high-quality explainer video typically takes 4 to 6 weeks to produce, depending on its complexity. If a company promises a turnaround time that seems too fast to be true, be cautious—you don’t want quality to suffer due to rushed production.
5. Pricing Structure
Pricing can vary widely depending on the quality, length, and style of the video. It’s important to find a company that provides transparent pricing and a detailed breakdown of what’s included (e.g., scriptwriting, revisions, voiceover, background music, etc.).
Remember, cheap videos can often result in mediocre quality. An explainer video is an investment—choose quality over cost when possible.
Questions to Ask Before Making a Decision
- Can you show me examples of explainer videos you’ve produced for businesses like mine?
- Do you provide custom illustrations or use templates?
- What is the typical workflow and how are revisions handled?
- Is professional voiceover included?
- Do you own the full rights to the video after it’s complete?
The Importance of Client Reviews and Testimonials
Before choosing a production company, take the time to research client testimonials and independent reviews. These offer valuable insight into the reliability, communication, and professionalism of the team. Platforms like Clutch, Google Reviews, or even LinkedIn can provide unfiltered customer feedback.
Customized Solutions vs. One-Size-Fits-All
Some businesses need a quick video for a limited-time campaign, while others are investing in a full explainer to anchor their brand’s messaging. Choose a production company that tailors their service to meet your specific goals and target audience. A one-size-fits-all video may not align with your market, resulting in missed communication opportunities.
Look for a firm that invests time in understanding your business, values, and key messages. If the company offers strategy consultation as part of the process, that’s a valuable bonus.
Post-Production and After-Sales Support
Just because the video is complete doesn’t mean the job is finished. Make sure the company provides final deliverables in the required formats and supports integration on your website, YouTube channel, or social media platforms.
Support with performance analysis, marketing strategy, and future updates can also be bonus benefits to consider when comparing different vendors.
Red Flags to Watch Out For
- Lack of a formal proposal or contract
- Overpromising on deadlines with vague promises
- Using stock templates instead of custom work without disclosure
- Unclear revision policies or hidden fees
- No clearly defined creative process or milestone structure
Conclusion
Choosing the best explainer video production company is more than a vendor selection—it’s a partnership with a team that can elevate your message and amplify your brand. By carefully evaluating portfolios, production processes, pricing structures, and client experiences, businesses can make an informed decision and invest in a video that truly makes an impact.
Taking a little extra time to choose the right company today can pay off in audience engagement, lead generation, and overall brand growth tomorrow.
FAQ: Choosing an Explainer Video Production Company
-
Q: How much does an explainer video typically cost?
A: Prices can range from $2,000 to $20,000 depending on video length, complexity, and the company’s experience level. -
Q: How long does it take to produce an explainer video?
A: On average, the process takes about 4 to 6 weeks. Custom, complex videos may take longer. -
Q: Do I need to provide the script or does the company handle that?
A: Most reputable companies offer in-house scriptwriting services, but you can always collaborate by providing key points or a draft. -
Q: Should I choose a local production company or is remote collaboration effective?
A: Remote collaboration is perfectly effective with today’s communication tools. Focus more on experience and quality than location. -
Q: What types of explainer videos are there?
A: Common types include whiteboard animation, 2D motion graphics, 3D animation, and live-action videos.
