Thinking about taking your Shopware store global? That’s awesome! But before you launch your products in multiple languages, you’ll need the right tools. Localization isn’t just about translation. It’s about making your online store feel like it’s made for local users—right down to currency, images, and checkout flow.
Let’s dive into the fun and simple world of localization tools for Shopware. No tech jargon—just practical tips, cool tools, and a sprinkle of geeky fun.
Why Localization Matters
Imagine trying to buy something online, but the website is in a language you barely understand. Frustrating, right? Now, think about your customers. If your Shopware store “speaks” their language and shows prices in their currency, they’re more likely to buy. Localization boosts:
- Customer trust
- Conversion rates
- Brand loyalty
So it pays off to localize your store correctly!
Top Localization Tools for Shopware
There are several tools you can use. Some are built right into Shopware, and others come as plugins. Let’s look at the best ones!
1. Shopware Language Packs
These are official language packs available straight from Shopware. They cover most major languages.
- Easy to install
- Integrated into your Shopware admin
- Updated frequently
It’s a great starting point if you want quick multilingual support.
2. Crowdin
Crowdin is like a translation hub. It helps your team collaborate on translations in real time.
- Supports multi-language projects
- Works well with developers and marketers
- Integrates with GitHub, Bitbucket, and more
Perfect if you’re managing a big project with global ambitions.
3. Phrase
Formerly known as PhraseApp, this tool is a localization pro. If you want flexibility, this is it.
- API integrations
- Translation memory to save time
- Easy editor interface
It’s also developer-friendly. So if you have tech wizards on board, they’ll love it.
4. Locize
Locize is built around the i18next internationalization framework. That makes it fast and flexible for web apps—like your Shopware store!
- Cloud-based
- Zero deployment delays
- Supports machine translation and human edits
Great for ongoing projects that need constant updates.
Other Localization Features to Consider
Besides just the words on the page, keep an eye on these elements too:
- Currency – Use local currency for each region.
- Date & Time format – Different countries use different formats… 31/12/2024 vs. 12/31/2024.
- Images – Show culturally relevant visuals depending on the country.
- Legal terms – Display country-specific terms and conditions.
Useful Shopware Plugins
Want to make your life easier? Check out these awesome Shopware plugins:
- TextAdapter – Syncs your content with a translation agency.
- TranslationManager – Helps translate all field labels and dynamic text.
- Shopware Store Languages Plugin – Adds multiple language packages quickly.
Installing these plugins is quick. Most come with simple UIs and support documentation.
Tips for a Smooth Localization Process
Here’s how to win at localization, even if you’re not a tech genius:
- Plan first – Know which countries and regions you’re targeting.
- Use professional translators – Machine tools help, but humans make it sound natural.
- Test everything – Check your site from a customer’s point of view in each language.
Pro tip: Use a VPN or browser plugins to see how your store appears in other countries. It’s like a preview button for your international shoppers!
Conclusion
Localization may sound like a big job—but with the right tools and a bit of planning, it can be fun and rewarding. Whether you’re using built-in Shopware features or power tools like Phrase and Crowdin, you’re on your way to world domination (the e-commerce kind, anyway).
Start small, test often, and soon your Shopware store will be talking to the whole world fluently!
